Nimans 'Book' Launch Is A Major Success Story
Posted on September 9, 2014
Nimans’ 2014 trade catalogue is proving one of the company’s most successful ever launches – proving there’s still a popular place for printed material in today’s online world.
More than 18,000 of the 2014 ‘Voce & Data Book’ have been despatched to customers across the country so far this year as Nimans continues with traditional catalogue production, as well as developing extensive digital services.
The directory encompasses 7,000 products across more than 500 pages and reflects the company’s ‘Everything Connected’ strategy - where resellers can find all the components they need to complete a job from start to finish, backed by a comprehensive service and support structure.
“The catalogue has been very well received and welcomed by our customers,” confirmed Group Business Development & Sales Director, Richard Carter. “We all live in a digital age but the catalogue remains a firm favourite as it’s a convenient and easy reference point for thousands of products – on a desk or in a reseller’s van out on the road.
“I would say the high demand and positive feedback represents one of our most successful launches ever. Printed pages still remain popular in today’s online and digital world.”