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Nimans Talks-Up Social Media

Posted on May 29, 2013

Social media is now firmly established in the corporate world according to Tom Maxwell from Nimans - connecting resellers and their customers to develop mutually beneficial sales opportunities like never before. 

Nimans itself has embraced the social media revolution with popular Facebook, Twitter and LinkedIn feeds. In addition the company has recently developed its own online ‘TV library’ interface showcasing training videos and product information via YouTube.

Tom says LinkedIn has emerged as a dominant force both for Nimans and its growing army of followers.

“Social media is a very effective way to engage with customers, find out more about their activities and also communicate your own messages. I think LinkedIn has emerged as the biggest and most popular tool for this.

“We use it to follow groups to establish new contacts and networking opportunities. It’s fundamental. When I’m speaking to and meeting customers many of them tell me they are also using LinkedIn to prospect and get new clients. Recruitment is another big factor with individuals and agencies contacting us and recommending high calibre candidates.

“It’s the biggest networking tool out there and I’m certainly encouraging my team to follow all their customers as it further strengthens what are already very close working relationships.”

He added: “From a reseller’s perspective they need to be aware of the type of technology they can be deploying to their own customers, but equally they can use social media to generate many more business enquiries for themselves.

“For example we’ve just completed a co-ordinated marketing campaign with a reseller to help them clinch more wireless headset sales. This spanned direct mail, e-mail and also Twitter. All three mediums performed well and generated some impressive results. Social media can help maximise campaigns and develop awareness on a scale never previously available. It’s intuitive and instant.”

He concluded: “My advice is don’t ignore social media on any level for yourself or your customers. Embrace it! However I think you will find there’s a difference between sending information out that’s ‘noise’ and sending out information that’s relevant and educational. Don’t talk drivel, make it relevant and interesting. That’s the key.”


eCommerce by: Cohesion Digital