Posted on January 12, 2017
Richard Carter, Director of Channel Sales at Nimans, Talks Tech
I spoke to the future - and it listened…. so goes the Amazon Echo TV advertising campaign.
Devices like the Echo and Google Home are set to revolutionise our personal and even working lives – where speech recognition-based systems become our own personal assistants and virtual friends. All of you will be familiar with Apple’s Siri and Microsoft’s Cortana on our smartphones, but these latest standalone devices take things to a whole new level.
They are still very much in their infancy but there’s a plethora of tasks they can already perform - from switching on lighting, making diary reminders and shopping lists, to playing music, reading the news and ordering a cab or a Saturday night takeaway.
It’s going to take a little time to get used to interacting in this way. However I do on occasions use speech-based recognition in my car as it’s much safer and more legal than fiddling with buttons on the dash to call a contact or search for a radio station.
In Amazon’s case you have to ‘ask Alexa’ and although there are many frustrating things ‘she’ still can’t do, the potential is clearly great. There’s even a smaller and cheaper ‘sibling’ called the Echo Dot that connects directly to speakers.
Augmented and virtual reality are also gaining traction along with IOT. What impact this has on our industry only time will tell. But as BT used to say, ‘it’s good to talk’. We just never imagined it would be in this modern new way.
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