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Think You Know Nimans, Think Again

Posted on 30/05/2012

For the last 30 years Nimans has been a trusted name at the forefront of the distribution industry, but having enthusiastically embraced the latest converged solutions, the company has an even ‘louder voice’ to bring to market.

Today, the Manchester-based company is a world away from its early origins, adopting technologies such as Hosted Telephony, SaaS, SIP, The Cloud, Unified Comms and Video Conferencing as part of its single solution ethos which also includes full financial and technical support as well as world class logistics and an in-house training academy.

A dedicated network services division is one of the most obvious beacons of how Nimans has transformed its business model – opening up new markets and revenue opportunities for its 5,000 strong reseller base.

“We’ve developed a compelling and powerful proposition which includes offering wholesale mobile minutes from O2,” said Group Sales and Business Development Director,Richard Carter. “Nimans continues to help drive the adoption of new technology, acting as a valued reseller partner and a barometer for the latest trends and services as well as traditional communication platforms. In addition, we’ve also put in place an in-depth data infrastructure division where cabling, cabinets, modules and test equipment are available from leading industry names.”

A flourishing business alliance with O2 illustrates how Nimans continues to team-up with major industry names – sharing knowledge and expertise. “We are dealing with multi suppliers at different levels to bring together one solution – reducing the pain. I think ultimately that’s what resellers are looking for. They want a pain free life from a trusted source.”

He added: “We have invested in next generation communication ourselves with the introduction of Microsoft Lync for our staff. In the past we’ve been seen as a traditional PBX distributor but that’s far from the case today.

“Peripherals are another key area for us especially concerning system add-ons where our aim is to increase the average order value. That could be from a simple door entry or public address system. Today there are more and more products that can be attached to a phone system. With the advent of IP we have moved into Video Conferencing and CCTV.  Systems are just the starting point in terms of revenue streams. The breadth of solutions and additional peripheral products we offer mean that resellers can easily attach add-ons onto systems to maximise customer spend and push it further.”


eCommerce by: Cohesion Digital