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Trade Counter Revamp

Posted on August 7, 2013

Nimans’ Manchester Trade Counter has been given a dynamic facelift to reflect the distributor’s continued evolution into a major data as well as voice supply specialist.

Broadband extender plugs, connector modules, routers, cables, trunking and tools are showcased alongside more traditional telecoms equipment such as DECT telephones, conferencing solutions and headsets.

Customers can order online, over the counter or ring their dedicated Account Manager – gaining almost instant access to over 5,000 products permanently in stock - part of a ‘grab n go’ process for resellers working in and around the Manchester area or passing through the region.

Operations Director, John Cunningham, confirmed: “We’ve worked hard to improve the overall customer experience. We have friendly knowledgeable staff and enhanced point of sale displays that make it easy for dealers to identify specific product requirements. The whole Trade Counter has been completely redesigned and we’ve put a lot of emphasis on the data infrastructure side of our business something that traditionally Nimans wasn’t renowned for. We are ready for the high capacity Gigabit age.”

He added: “Connector module trays are proving particularly popular whilst a mini projector displays the latest product information and acts as a handy demonstration of its high quality performance. We’ve also introduced a display cabinet housing some of the latest system racks.”

One Lancashire-based dealer gave the new-look the thumbs-up. Phil Mallalieu from Status Communications, said: “I’ve been using the Trade Counter for many years and would be lost without it. It’s such a convenient way to pick up products, see new innovations and get expert advice from staff that really know the industry inside out. The new modern design makes it an easier and even more rewarding buying experience.”


eCommerce by: Cohesion Digital