Two-Way Radio Ramp-Up
Posted on June 9, 2016
Two-way radios are the ‘missing piece’ in the communications jigsaw combining advanced technologies with rich ‘untapped’ revenue streams of over £40m this year.
Distributor Nimans says today’s modern solutions offer full integration with telephone systems and can perform a host of ‘seamless functions’ not available via other devices – offering upfront and recurring revenue.
Nimans supplies licenced and licence free equipment with both Digital Mobile Radio (DMR) and Private Mobile Radio (PMR) devices available. It works with major brands such as Hytera, Icom and Motorola.
“We’ve sold two-way radios for many years but we are now able to offer resellers access to more powerful licenced equipment that can communicate over much longer distances,” says Radio Communications Category Manager, Gary Redshaw.
“Depending on the model, two-way radios have the ability to integrate with telephone systems and also Wi-Fi. They can link the whole of the communication chain together. Radio communication can now be worldwide. The possibilities and sales opportunities are endless. It’s not just one-to-one communication as they can connect many relevant parties; a bit like a conference unit, across multiple sites.
“There’s a perception in some quarters that two-way radios are ‘yesterday’s technology’ limited to niche markets, but that’s definitely not the case. From leisure centres and shopping malls to warehouses, car parks, building sites and schools, demand is on the rise.”
He outlined: “Too many resellers are overlooking opportunities but they have a distinct advantage over traditional radio installers who often look upon telecoms as a black art. So there are no radio dealers treading on the toes of telecoms dealers. It’s an additional string to their bow. There’s less competition and margin erosion. Incremental business, attractive margins and a maintenance contracts for recurring revenue can all be enjoyed.
“Industry experts highlight how there’s £40m of untapped UK sales out there this year. The advent of digital is worth £20m alone with the upgrade from analogue.”
Gary concluded: “It’s a simple sell and the radios sell themselves because they can perform many different functions that a mobile phone, desk phone or DECT cannot do. A ‘man down’ function if a lone worker falls or trips for example will send an alert. Mobiles rely on a network signal whereas radios do not. They can also be tracked with mapping software. A Receptionist on a traditional telephone system can call a radio that can then contact a mobile. It’s single loop communication using multiple devices.
“DMR is gaining lots of market traction and represents the next generation in two-way radio services. Some DMR devices can switch back to analogue too for maximum user flexibility and convenience. Two-way radios are the final piece of the comms puzzle.”
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