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Whole New Ball Game

Posted on May 15, 2012

There can be little doubt that Manchester is now the football capital of the UK, with City and United the country’s top two teams – after the most dramatic Premier League title race ever. 

As a Manchester-based company, many of our staff (not surprisingly) had a keen interest in the destination of the league trophy, as City grabbed the glory with a last-gasp victory over QPR, dashing United’s hopes of a 20th league crown with just seconds to spare.

The Manchester derby, won 1-0 by City a few games earlier, provided the springboard for their first title in 44 years as the so-called ‘noisy neighbours’ cranked up the volume. Who knows how loud they will become?

The corporate world shares many similarities with football. Today’s high profile matches symbolise how it has become much more than just the ‘beautiful game’ – with multi-million-pound sponsorship deals, global fan bases, mega-rich foreign investors and £250,000 per week players part of a carefully packaged commercial enterprise, underpinned by eye watering television deals.   

Companies, just like their local football clubs, have to rise to the challenge, adapt and overcome the competition, as new rivals appear on the horizon. It’s important to invest in your ‘squad’’ and identify any weaknesses to reach your business goals. How United react to losing their title will be a crucial factor in just how big a power shift has taken place. Money will undoubtedly play a big part.

In business, just like football, the winner takes all in a result’s driven industry. Roberto Mancini kept his cool under pressure and delivered the ultimate domestic prize in such nail biting fashion.  After years of hurt the’ Blue Moon’ has finally risen and the City fans are feeling champion.

Richard Carter, Group Sales and Business Development Director, Nimans.


eCommerce by: Cohesion Digital