Posted on 31/10/2013
Richard Carter, Group Sales and Business Development Director, Nimans
State Of Play
2014 represents a significant chance for resellers to make up lost ground and capitalise on growing business opportunities fuelled by economic recovery and continued advances in technology.
After some relatively lean times the feel-good factor is slowing returning to the channel. We are by no means there yet but there’s certainly cause for optimism. I think 2014 will see several sectors of the market strengthen rather than one specific area standing out above any another. The bad days are hopefully behind us so next year will see further positive momentum. Hosted, Video Conferencing, 4G mobile and general connectivity are big growth areas.
Products, Services and Applications
Hosted will get stronger next year with more demand already being witnessed. On the back of these trends Nimans will be developing its own individual service. Video as a Service is now part of our proposition along with enhanced video conferencing expertise both in-house and via Videonations. VC is still to fully take off. Resellers that have grasped it are doing well, however I don’t think some are fully getting the message. Some may have dabbled before and run into a few technical problems but that may have been up to five years ago. Things have moved on significantly. Connectivity that brings everything together, is also very important, along with SIP trunks which are taking off. As 4G becomes more widely available this will fuel more growth in mobility. It’s going to be interesting to see what happens here.
Market Consolidation and Economic Pick-Up
I think there will be more market consolidation; this seems to be heading in one direction. For us, we are planning to enhance our product range but a lot of focus will be on adding more services as part of our Everything Connected end-to-end strategy where resellers can source everything they need from one place, to complete a job from start to finish. It makes us easier to do business with. The economy will continue to pick up which will in turn create more business opportunities across the channel.