Posted on 02/03/2020
Ian Brindle, Head of UC Device Sales, Nimans puts conferencing trends in the frame.
With low cost huddle room solutions becoming more popular, there are still decent margins to be made in conferencing because of the increased volumes. Years ago money would be made from a traditional room system but that would be one or two set-ups, now it could run into hundreds of locations across multi-sites because it’s so cost effective, flexible and high performance. Return on Investment is a ‘no brainer’.
Is Video finally taking place of audio-only solutions?
The lines between video and audio-only continue to blur. They work side-by-side now especially in an application-based situation where there is very little or no additional cost of entry. When you look at how efficient these applications are from a scheduling point of view in terms of inviting multiple people into calls, there’s no bridging costs because it’s all done in the cloud. High quality conferencing is now available at the click of a button.
Where there is a marked difference is with portable and personal audio conferencing devices which deliver mobility and flexibility. The majority of ‘road warriors’ now carry one of these products. The growth is off the scale.
How do you convince a small business to stop using consumer grade applications like FaceTime?
FaceTime is not making any traction in the business world. There’s no need for it as there are better, higher quality solutions available at very attractive price points.
What is the next for conferencing over the next year?
There will be continued acceleration of the huddle space. Whilst there has been lots of adoption already there’s phenomenal potential for so much more. That’s where we will be channelling our efforts as a business.
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