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IP CCTV In The Frame

Posted on 08/12/2011

Sales of IP CCTV equipment are expected to significantly rise over the next 12 months, fuelled by increased reseller knowledge and a bigger end user appetite.

Sites that wouldn’t have considered a standalone analogue CCTV solution in the past are now introducing IP devices by utilising existing data infrastructures, according to distributor Nimans who predict double digit market growth during 2012.

The company supplies Panasonic and Samsung equipment and sees IP CCTV as a significant reseller growth area; insisting “it’s technology every IP savvy dealer should be embracing.”

Cost and convenience are crucial factors in clinching sales and IP CCTV scores highly in both areas, says Paul Burn, Head of System Sales. He points out how high image quality is another trump card.

“I’d say that analogue is still holding the upper hand in the general market but IP CCTV is catching up fast. Certainly one of the manufacturers we work with is indicating the two formats are now virtually neck and neck. In the future we expect IP to become the dominant player, a bit like when CD’s replaced old vinyl music albums.”

Paul says IP CCTV is a perfect fit for all data centric resellers, as it is essentially a network-based end point that is easy to install and maintain. “Quality of image is generally superior thanks to high bandwidth capacity,” he observed. “You can now achieve near HD quality footage which easily surpasses older analogue devices.”

Paul says car parks are some of the most common locations; more outside environments, such as petrol stations, rather than interior buildings.

“So long as you understand IP networks, which more and more resellers are mastering, it just becomes another end point to add on.  Demand is growing all the time, on a much faster basis than analogue. IP is seen as the future. It’s more flexible, cost effective and involves less cabling. Generally you’ve just got cameras and a hard drive recorder to source. There’s far less hardware compared to an analogue system. Plug and play is very much the mantra.”

Paul says one of the big advantages is being able to view images off site, such as on a mobile device. “More resellers are coming on board every month. We conduct regular training courses here and there’s always healthy demand. We work very closely with the manufacturers to provide resellers with on-site support if required.  Many resellers start off with a demonstration kit and build their business up at their own pace, with our help and support.”

Paul added: “Panasonic resellers can also integrate IP CCTV directly into a new phone system to provide an all-in-one solution.  This can provide a more compelling argument to clinch a sale, offering customers more upfront.”

He says one of the biggest challenges is trying to convince end users that have analogue to switch to IP. “You can gradually migrate to IP so it’s not a total rip out and replace. You just use encoders to convert the analogue signal.”

Another consideration is to install infra red lamps in dimly lit areas. Many cameras have built-in night vision, to see in low levels of light but where more detail is required IR lamps are often essential.

Paul concluded: “Making use of an existing IP network is a bit of a ‘no brainer’.

If you are already in data then IP CCTV all knits together seamlessly”.

eCommerce by: Cohesion Digital