Posted on 13/04/2012
Growing numbers of resellers are using leasing from Nimans to unlock new sales opportunities and capture millions of pounds of additional business – on top of their standard credit terms.
It’s not just ‘big ticket’ items that are proving popular, but peripheral items as well as non-telecoms-related commodities such as cars and office furniture. Individual customer finance reports that identify how much equity clients have built-up within existing agreements – then used to purchase new equipment – are helping drive demand as part of a ‘revolving finance’ facility.
“Leasing is in addition to a dealer’s standard credit terms and therefore dramatically increases their spending power,” said Tom Maxwell, Dealer Sales Director. “In this current economic climate, cash flow remains tight and access to general credit is limited. For many of our customers leasing is a ‘no brainer’ as they can source all their equipment from one distribution partner. We don’t necessarily have to stock every product.”
He highlighted how Nimans has invested in a dedicated financial services division, offering a range of flexible finance options up to 7 years. Nimans offers a fast-track route to success based on exceptionally high acceptance rates, as part of a ‘pain free’ process.
“In these prudent economic times it is even more imperative that resellers can take the financial heat off their customers who are often reluctant to make any financial outlay unless absolutely necessary,” he explained. “Leasing provides them with a far more palatable alternative to continue to invest in their businesses – allowing resellers to not just clinch more sales but land bigger orders.”
Tom says leasing allows customers to have the equipment they need rather than what their budget can accommodate – offering resellers the opportunity to maximise sales. He says Nimans has been working hard to educate dealers about how they can increase cash flow, use leasing in addition to their standard credit facilities and also take advantage of a ‘revolving finance’ service.
He added: “This revolving finance means end users can upgrade their equipment at no extra cost, by using the equity built-up within existing lease agreements. It’s a very compelling and financially attractive way for resellers to increase sales. Our whole ethos is to help dealers win more business and sell more products.”