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Lync Effect Grows

Posted on 02/05/2013

Resellers need to keep a close eye on the traction of Lync as it has the potential to rival and ultimately replace traditional telephone systems. That’s the view of Richard Carter from Nimans who says Lync’s influence on the SMB market is set to grow. 

“Lync continues to attract good traction in enterprise where we are seeing strong sales of associated Lync handsets. At the moment by far the most interest comes from the enterprise space but that won’t necessarily always be the case. There is no reason why it won’t be embraced by SMB’s; it needs simpler integration from telephone system suppliers.” 

He emphasised: “Based on its developing telephone system features, Lync in a box pretty soon could be a very powerful product. Microsoft is a heavyweight global brand and there’s little doubt that Lync will one day become a potential threat to existing telephone manufacturers, many of which have their own very impressive UC offerings.” 

Nimans sells Lync on a hosted basis via SIPCOM, as Carter added: “Lync means different things to different people. If you are a council or university Lync is absolutely a perfectly viable alternative to a telephone system as well as being a unified comms exchange. It brings everything together and is sophisticated enough on its telephony functionality. When you move into commerce there are a lot of limitations around telephony which currently mean that people will bolt Lync onto their existing telephone system. That then provides Unified Comms as part of a ‘best of both worlds’ scenario. We are seeing quite a lot of this going on. 

“For a reseller the benefit of becoming Lync authorised means they are entitled to an equipment discount from some of our vendors, such as 10% off the price.” 

Carter concluded: “Currently demand for straightforward telephony remains pretty healthy but in the future who knows? Resellers need to be aware that Lync being used as a replacement for a telephone system is very real in enterprise and therefore they need to keep a close eye on developments in the SMB space.”

eCommerce by: Cohesion Digital