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Mobile Momentum Moves Forward

Posted on 29/01/2013

The impact and influence of mobile data is set to be propelled to a new level – fuelled by more widespread availability of applications and more flexible ways to buy and sell bundles.

Tablet and smartphone sales will grow in tandem according to Mark Curtis-Wood, Head of Networks at distributor Nimans, where a flourishing business alliance with O2 continues to accelerate reseller revenue opportunities.

“The influence of mobile data is definitely getting greater in the workplace. Business users are demanding the same levels of functionality as a fixed line in their office. They want to be able to perform the same tasks wherever they are working, at home, on the move or at their traditional desk. This places more reliance on mobile data. 

“In the old days just getting your e-mails was enough but not any more. Users want to access the same functionality they have on their office phone and document files through the VPN – one device that performs every task. A strong and reliable data connection is therefore essential.”

BYOD is another growing dimension along with the use of tablets, says Mark. “We’ve noticed increased demand especially around tablets as they are the bridge between a mobile phone and a laptop. They are very easy to use and an excellent tool when delivering presentations.”

More bandwidth does equal more revenue opportunities for resellers, as Mark emphasised: “Another crucial factor is as demand for more data increases so does the potential margin from bigger data bundles.

“This year will see mobile data sold in a different way with wholesale partners having the ability to buy a Terabyte of data and then resell that to their customers in more flexible bundles. In addition applications are becoming more complex and data hungry and demand for smartphones and tablets will grow hand-in-hand because the user experience will be just as good as using a laptop.” 

Dealers generally have two choices when considering mobile data – either the traditional commission based model directly via the networks, or through their own wholesale operation like the one offered by Nimans. To help dealers make the right choice Nimans has produced a handy guide that provides an honest assessment of the pros and cons of wholesale mobile opportunities. 

The 20-page booklet, entitled: ‘Is Wholesale Mobile Right For Me?’ takes an objective view of the advantages and responsibilities required - to enable dealers to make an informed overall decision. 

“We appreciate it is a big commercial decision to either move away from traditional commission based mobile commercials or to take on mobile for the first time, said Mark. 

As an official Joined Up Communications wholesale channel partner with O2, Nimans offers a range of compelling solutions from connections to hardware, as Mark continued: “Wholesale Mobile offers a host of opportunities for resellers both from a customer retention and cross-sell position and to increase business value. But it’s not for everyone. Our team will help you identify whether Wholesale Mobile is right for your business and guide you through the pros and cons it represents.” 

Mark emphasised: “The reality for resellers is that many of the mobile networks have moved into other arenas such as fixed line, broadband and data. Potentially a reseller risks customer erosion and losing margins. Wholesale gives them complete control so they can bill under their own name using their existing billing platform or using Nimans’ bureau services. 

“As they own the customer they will take on first line support. Whilst this may sound daunting, the reality is mobile support can be pretty trouble free and simple. They should check that their mobile service provider can provide training, ready made information sheets and second line support.”

eCommerce by: Cohesion Digital