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Moving Distribution Forward

Posted on 31/07/2012

Nimans has been a trusted name at the forefront of the distribution industry for more than 30 years - and having enthusiastically embraced the latest converged solutions, the company is in no mood to rest on its laurels.

Today, the Manchester-based distributor is a world away from its original roots, adopting technologies such as Hosted Telephony, SaaS, SIP, The Cloud and Unified Comms as part of a total solution ethos. Dedicated financial, technical, marketing and lead generation support, as well as world class logistics and an in-house training academy, ensure thousands of customers maintain a competitive market advantage.

Nimans is currently offering resellers a free helping hand after signing an exclusive lead generation agreement to drive customer sales to new heights of success. The company has teamed-up with comms telemarketing specialists Marketing Mole to provide Panasonic, Siemens, Samsung, Aastra and NEC resellers with compelling ways to capture greater levels of business - gaining dozens of exclusive leads a month. In addition Nimans has launched a collaborative headset marketing campaign, producing e-mail templates for dealers to send out to customer bases. The company has also developed a cost effective new music and messaging on hold solution that can be dealer branded.

Group Sales and Business Development Director, Richard Carter, pointed out: “We’ve also built-up a compelling and powerful wholesale mobile proposition with O2, part of a flourishing Network Services operation - and put in place an in-depth data infrastructure division where cabling, cabinets, modules and test equipment are available from leading industry names.”

He emphasised: “We are dealing with multi suppliers at different levels to bring together a total solution, reducing the pain. I think ultimately that’s what resellers are looking for. They want a pain free life from a trusted source.”

Richard added: “We have invested in next generation communication ourselves with the introduction of Microsoft Lync for our staff. This puts us in a strong position to offer resellers the best advice.

“Peripherals are another key area for us especially concerning system add-ons where our aim is to increase the average order value. That could be from a simple door entry or public address system. Today there are more and more products that can be attached to a phone system, especially with the advent of IP.  Systems are just the starting point in terms of revenue streams. The breadth of solutions and additional peripheral products we offer mean that resellers can easily attach add-ons onto systems to maximise customer spend and push it further.”

Richard concluded: “Resellers choose Nimans because they know we don’t let them down. We’ve been here for the last three decades and are a financially secure independent business, here to serve the customer. Dealers buy from us because we are a trusted advisor, backed up by all the logistical excellence and just as importantly a full support proposition - much more than just supply.”

eCommerce by: Cohesion Digital