Nimans Continues To Deliver
Posted on 29/11/2012
Comms distributor Nimans has been serving the reseller community for over 30 years – and is a world away from its traditional ‘voice’ orientated roots.
Today, the Manchester-based company has evolved into a complete comms solution provider, including wholesale mobile, Unified Comms, hosted and network services, data infrastructure, video conferencing and PBX system sales.
The launch of a new IP PBX brand – iQ PBX – was a major highlight in 2012, with demand set to build throughout the coming year. UC momentum will continue to accelerate whilst more emphasis is also being placed on helping resellers maintain ownership and control of their customer bases.
But some resellers need to change their mindset to fully capitalise on market opportunities, according to Group Sales and Business Development Director, Richard Carter. He says a more ‘joined up comms picture’ is set to emerge, where UC enhances existing recurring revenue opportunities.
UC and the continued growth of hosted solutions, SIP trunks, call recording and video conferencing, will play a more prominent role alongside traditional PBX platforms that offer unrivalled voice capabilities.
Carter explained: “UC is yet to fully explode because there are still a lot of grey areas - with many deployments based only on presence, instant messaging and internal voice calls which are nowhere near the full story.”
He also points out: “The reality for resellers is that many of the mobile networks have moved into other areas such as fixed line, broadband and data. Potentially a reseller risks customer erosion and losing margins. But our wholesale model, via O2 gives them complete control so they can bill under their own name and retain client ownership.
“As a distributor it’s important to evolve. We will always sell traditional phone systems – such as the exclusive iQ PBX IP innovation - but that will never be 100% of our business any more. There’s growing momentum around hosted and UC. 2013 will see further traction but the speed of adoption will be heavily influenced by how quickly reseller’s evolve their own business models. From a distributor perspective it’s about adding value to your customers and differentiating yourselves in the market. “