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Nimans Gets Smart

Posted on 30/09/2011

Rising demand for Sim-free mobiles represents a potentially lucrative additional reseller revenue stream, according to comms distributor Nimans.

It says the flexibility of ‘contract free’ devices has further strengthened its single source solutions ethos, helping customers capture more business.

The growing popularity of smartphones is helping drive the market, with the latest Blackberry 9900 Bold available from Nimans, part of an extensive portfolio, along with many bluetooth headsets, batteries, chargers and protective cases.

Purchasing Director Andy Winfield says the mobile arena represents an effective additional margin opportunity for resellers, complementing traditional activities.

He continued: “It appears to us that more users are showing a reluctance to be tied into lengthy contracts. Sim-free mobiles allow resellers to provide their customers with much more flexibility.”

Andy says the mobile landscape remains a very ‘fluid’ market where the Android operating system has emerged as a dominant force. “The latest research from Gartner shows that Android has more than doubled its market share to 43.4% with Symbian falling to 22.1%. Certainly these trends are reflected here. Interestingly Apple has just 4.6% of the manufacturer market (rising from 2.4%) with Nokia remaining ‘top dog’.”

In addition to handsets, dealers can access a comprehensive wholesale mobile proposition from Nimans as part of a flourishing partnership with O2, based on simple, easy-to-sell tariffs.

Andy concluded: “The mobile market is part of our evolution into a single source solutions provider, a genuine one stop shop of products and services, such as dedicated network services, financial services, technical support and data infrastructure teams - complementing a £10m stockholding.

“We can also offer a leasing solution around mobile hardware including iPhones, BlackBerrys, Smartphone devices and iPads - providing a more affordable customer solution compared to upfront cash investments. This is helping further increase our market share and continue the forward momentum.”

eCommerce by: Cohesion Digital