Posted on 19/11/2012
Comms Vision proved a valuable opportunity for Nimans to interact with a key target audience and emphasise its continued evolution into a complete managed services specialist -spearheaded by a flourishing network services division.
Visitors discovered how Nimans can help unlock new revenue potential and deliver more effective ways of working – from wholesale mobile solutions and broadband to SIP trunks, EFM and Ethernet – putting resellers in the driving seat by maintaining ownership and quality of service. In addition, how to capture a bigger share of the lucrative video conferencing market also fell under the Gleneagles spotlight.
As well as high levels of connectivity expertise Nimans has also developed a flourishing wholesale mobile proposition with O2, where maintaining control is a key advantage.
This area of activity proved a particularly strong talking point, according to Group Sales and Business Development Director, Richard Carter.
“There’s no doubt Comms Vision was an outstanding opportunity to network with many of the biggest movers and shakers from the voice and data arena. It proved a very compelling platform for us to demonstrate how we have evolved into much more than a traditional voice specialist. The one-to-one meeting format worked extremely well - with lots of interest in wholesale mobile, network connectivity and video conferencing. It was a very worthwhile event, which has already delivered tangible results to the business.”
Richard added: “The reality for resellers is that many of the mobile networks have moved into other areas such as fixed line, broadband and data. Potentially a reseller risks customer erosion and losing margins. But wholesale gives them complete control so they can bill under their own name and retain client ownership. This was a very powerful message we were able to convey on a personal level.”
However the wholesale model isn’t necessarily right for everyone, so Nimans has produced a handy reseller guide that takes an objective view of the advantages and responsibilities of choosing this route to market.
“We appreciate it is a big commercial decision to either move away from traditional commission based mobile commercials or to take on mobile for the first time,” Carter emphasised. “As an official Joined Up Communications wholesale channel partner with O2, Nimans offers a range of compelling solutions from connections to hardware.”
General network connectivity is also playing an increasingly prominent role in today’s converged world and the opportunities are big, but as organisations demand more from their IP networks, the challenges ahead are also correspondingly large. Carter, says applications, hardware, SIP, hosted and cloud all rely on some form of connectivity, so its importance cannot be underestimated.
“Ultimately it’s about adding value to your customers and differentiating yourselves in the market. The Comms Value Chain, central to this year’s Comms Vision event, defines how the market continues to evolve. We enthusiastically embrace this latest shift and had great success in discussing the issues involved with such a key audience.”
Nimans also outlined how resellers can put their businesses in the frame and grab a slice of theUK’s bulging £180m video conferencing market – by changing their business models and mindsets.