Public Sector Push
Posted on 03/02/2020
Cost is key in the Public Sector and this continues to drive purchasing behaviour. There’s little sign of the purse strings being loosened despite austerity being over. What we are seeing is a continued move towards the cloud.
Take advantage of demo days so your customers can look and feel the technology and experience its impact. It’s about having the imagination to open their eyes. Technology is a lifestyle in the home and work now. Sell the vision.
It’s not difficult to enter the public sector arena especially with dedicated support available from Nimans and our key vendors. This covers a multitude of factors from special pricing to demo days to help them clinch more sales. At the bigger end of the market tender frameworks tend to be more prevalent but on a day-to-day basis all resellers should be able to target this sector.
Budgets tend to be limited so any product that can same money offers a huge advantage. Despite the perception austerity is ending saving money and enhancing productivity are crucial. It’s about the product and the knowledge around the product set and the value it will give such as a UC device. It’s about the whole experience. The education sector has really embraced Microsoft Skype For Business and there are lots of associated opportunities. They don’t tend to offer one big order but a contract that is gradually rolled out. There’s lots of growth around personal devices such as speakerphones and headsets paired to multiple devices. Public Sector workers are more mobile than ever.
Public sector is embracing new technology much more because they want to cut costs. There’s more video calling to cut travelling and video will continue to grow and develop in line with collaboration and smarter working practices.
Jason Welsh, UC Devices Business Manager, Nimans
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