Read All About It
Posted on 11/07/2014
The amount of people using websites and apps to find out about the news has now apparently overtaken the number reading printed newspapers.
Ofcom's annual News Consumption study indicates 41% of the population use the net to keep up-to-date with current affairs, while 40% read a paper. But it suggests that TV remains the most popular source with 75% accessing news this way.
It’s an interesting barometer about the ever–evolving world of technology and how it impacts on our daily lives – not just about reading the news but how we communicate and interact in general.
We’re seeing a similar battle for supremacy in the comms arena, with IP and The Cloud all threatening to steal the traditional PBX’s on-premise crown.
While the net cannot yet claim top spot in the news stakes, the study did suggest it was the fastest-growing medium. Radio was the only other area that had an increase over the past year.
The watchdog said it believed that younger people were largely responsible for the surge in net use, with 60% of the 16-to-24 age group telling it they used Facebook, Whatsapp, Twitter and other sources to keep abreast of developments.
Ofcom’s study indicated 40% of younger people used a mobile phone for news and 15% used a tablet. The comparable statistics for the over-55s were 15% using phones and 7% tablets.
So it’s clear the online tide is turning and maybe one day the same shift of power will take place in our arena, but I for one would still like to be reading about it in print as well as online.
Richard Carter, Group Sales and Business Development Director, Nimans