Rebrand 'Vision' Hailed By Nimans
Posted on 17/10/2013
Distributor Nimans has hailed the rebrand of Siemens Enterprise Communications into Unify as the dawning of a new era for its reseller base.
“It’s the vision behind the rebrand that’s so exciting and compelling,” says Nimans’ Group Sales and Business Development Director, Richard Carter.
“Unify is a name that generates instant recognition and synergy in the market. Obviously it will take a little bit of time for everyone to adjust to the change but it’s been very well received by the industry, symbolising the ever evolving world of communications, based on harmony, mobility and a true unified approach.
“What is particularly refreshing is that this is much more than a change of name. Unify symbolises an important new era for the company, a roadmap for where its future goals and objectives lie – based on collaboration, integration and user friendly technologies.
“We are very much looking forward to playing a front line role in helping resellers embrace the new name and capitalise on the many market opportunities it creates,” Carter added. “Nimans is now the sole UK distributor for Unify and we are recruiting additional dedicated resources to bolster our partner support. For example we are investing in an expanded team including a Technical Specialist. As part of a collaborative partnership we are also giving resellers access to large enterprise sales leads.”
Carter concluded: “Unify is the dawning of a new era and we are all excited by the potential that exists. Unify gives everyone a great platform to build on the heritage and reputation of Siemens Enterprise Communications. It’s a new chapter in the history of one of the most famous and powerful names in the communications world.”