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Talking Point

Posted on 14/08/2014

You can’t open a paper these days without being hit by a survey. Almost every day a piece of research gets published that aims to give a useful barometer on a particular subject or part of human life. Some are just publicity stunts but others can be more valuable.

Just recently I learned that six-year-olds have the same ability to use gadgets such as mobile phones and tablets as 45-year-olds. The study, by communications regulator Ofcom found that Britons are reaching their peak understanding of digital technology at the age of just 14 to 15 – whilst more than 60 per cent of people aged 55 and over have a below average rating.

Perhaps most interestingly of all is how teenagers are turning away from talking, with just three per cent of their communications time spent making voice calls. The vast majority of their communication (94 per cent) is text-based, such as instant messaging or using social networking sites. These findings in particular will clearly have a major impact on our industry, moulding further developments and greater reliance on Unified Communications for example - as a so-called ‘millennium generation’ shapes the communications habits of the future.

The research shows that the number of people using smartphones or tablets has continued to increase over the past year, with 61 per cent of adults now owning one.

The survey also revealed that the average UK adult now spends more time using media or communications than they do sleeping.  For most teenagers who like to stay up all night anyway I’m sure that gap is even greater! It’s an interesting talking point and a fascinating insight into the communications trends of tomorrow.

Richard Carter, Group Sales & Business Development Director, Nimans

eCommerce by: Cohesion Digital