Posted on 27/09/2011
There’s still plenty of optimism in the market, according to distributor Nimans who say many resellers remain in up-beat mood despite the challenging economic conditions, as highlighted by the latest MZA findings.
Technology which helps businesses cut costs and raise productivity – such as Unified Comms and Conferencing – ensures resellers can continue to thrive, says Nimans’ Group Sales and Business Development Director,Richard Carter.
“Some of our most successful resellers have fully embraced the UC message. They understand the great potential that exists and have become trusted advisors to their clients, demonstrating a strong return on investment which is arguably the most critical factor in today’s market. Audio and video conferencing are also further growth areas as they share many of the same synergies as UC, helping businesses perform smarter and more effectively.”
The distributor’s flourishing Financial Services team is also ideally placed to help resellers maximise sales opportunities, overcoming what can often be the biggest obstacle to any sale – upfront cash investment.
Richard added: “Flexible financial solutions such as leasing can open the door to much more business. It’s imperative that resellers provide more appealing ways for businesses to continue to invest, as in many cases the banks remain reluctant to lend.”