Posted on 03/02/2012
2012 is set to become a milestone year for video conferencing sales, according to distributor Nimans where record breaking demand for devices from manufacturers such as Radvision, Panasonic and Polycom has surged by 40%.
Lower cost of entry, the continued economic slowdown and high fuel prices are some of the many contributory factors according to Head of Conferencing Sales, Ian Brindle.
With market predictions of up to a 20% rise in conferencing sales over the next few years, Nimans is urging more resellers to put their themselves firmly in the frame, declaring that 2012 will see the technology become a ‘natural business tool’.
“ROI is crucial with every sale in today’s tough economic arena,” Ian confirmed. “Many businesses are looking to cut their operating budgets and conferencing is a proven way of achieving this.”
Ian says video conferencing is a cost effective alternative to business travel and has become a valuable reseller add-on to traditional system-based sales – based on high quality audio and visual performance. More end user awareness and education - part of an overall Unified Comms mix is also helping increase demand.
“Some industry experts are predicting a rise in conferencing sales of up to 20% by 2015 and these trends are certainly being mirrored here at Nimans,” Ian explained. “We ended last year with monthly sales up by around 40% and the forward momentum is continuing throughout 2012.”
He concluded: “It’s clear to us that more resellers are seeing the full picture and expanding their own revenue opportunities – but there are many others that have still not grasped the nettle. Cost of entry of video conferencing has plunged from up to £30,000 a few years ago to just over £1,000 as a starting point now. We’ve been working hard with our manufacturer partners to ensure video conferencing is within the reach of every reseller, large or small.”