Watch This Space Says Richard Carter From Nimans
Posted on 15/04/2014
Will 2014 really be a turning point for smart wearable devices? I see that Google has announced plans to extend its Android operating system to wearables in the near future.
Many analysts predict this will be a game changer that generates mass market appeal…. with Google powered smartwatches from the likes of Motorola, LG and Samsung set to hit the streets later this year…but for me I’m still not sure.
I’ve not seen anyone wearing a so-called ‘smart watch’ and personally I’m not inclined to wear one myself. I can see the benefit of fitness bands which genuinely add value. Personal activity features such as calorie intake, sleep patterns and distance travelled are useful but I think most people will prefer to use their phone for traditional functions like web browsing, taking photos and general communication.
The wearables market was worth around £5bn last year with fitness devices making up 97% of this total. This figure is estimated to grow to over £10bn by 2017. Fashion brands and chip makers such as Intel and Qualcomm are set to join the party as consumers interact with just a glance or spoken word, by talking into their timepieces to call a cab or send a text.
Google Glass is another interesting area of a very innovative sector and by the end of this year we are going to be in a much clearer position to understand just where the wearables market is heading. Many people like me are watching with interest.
Richard Carter, Group Sales & Business Development Director, Nimans